How to tackle New Year’s subscription churn
- Growth
Beat the New Year’s subscription hangover before it starts
Daphne Tideman
About author
Daphne Tideman
Growth Advisor & Consultant
Daphne helps the best eco-friendly and wellness D2C startups grow faster. She was Head of Growth at Braincare startup Heights, scaling it from £28K to £343K MMR in 18 months. She also wrote a book called Growing Happy Clients. She speaks worldwide about the challenges of growth and experimentation for startups and writes regularly on Medium and LinkedIn.
Author’s posts
![How to tackle New Year’s subscription churn]()
Effective testing strategies for low-traffic apps
- Growth
Is A/B testing off the table? Let’s rethink experimentation.
![Effective testing strategies for low-traffic apps]()
Cancellation flow best practices: Letting users go the right way
- Growth
With examples from Peloton, Audible, Strava and more
![Cancellation flow best practices: Letting users go the right way]()
The complete beginner’s guide to app user testing
- Growth
Everything you need to kickstart app user testing—tips, tools, and techniques.
![The complete beginner’s guide to app user testing]()
How to increase your annual subscription uptake
- Growth
Inspiration from Runna, Mino, Freedom and more
![How to increase your annual subscription uptake]()
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