Daphne Tideman

Author’s posts

• How to communicate a price increase — and keep your best subscribers

  • Growth

  Price hikes don’t have to mean mass churn. Here’s how to get timing, messaging, and customer trust right.

  

• Scaling beyond your niche: 3 strategies for finding your next audience

  • Growth

  The right way to expand without alienating your most loyal users.

  

• Meta Ads in 2025: Expert tips from Marcus Burke

  • Growth

  Marcus Burke discusses AI, UGC, and the lifespan of ad creatives.

  

• How to use pricing research to price your app effectively

  • Growth

  Three proven pricing research methods to guide your strategy

  

• Five North Star Metrics that drive real subscription growth

  • Growth

  The key metrics that lead to sustainable subscription growth.

  

• Subscription pricing psychology: How to influence purchasing decisions

  • Growth

  Five principles to better communicate your prices

  

• What drives your users to pay? Jobs to Be Done has the answers

  • Growth

  Understand what motivates users and turn insights into revenue.

  

• What customer interviews can teach you about your pricing strategy

  • Growth

  How to uncover real insights about pricing without falling for common biases

  

• How to tackle New Year’s subscription churn

  • Growth

  Beat the New Year’s subscription hangover before it starts

  

• Effective testing strategies for low-traffic apps

  • Growth

  Is A/B testing off the table? Let’s rethink experimentation.

  

• Cancellation flow best practices: Letting users go the right way

  • Growth

  With examples from Peloton, Audible, Strava and more

  

• The complete beginner’s guide to app user testing

  • Growth

  Everything you need to kickstart app user testing—tips, tools, and techniques.