Daphne Tideman

Author’s posts

• From review to roadmap: How mining reviews can inform your subscription app’s features

  • Growth

  Proven techniques for turning scattered reviews into future improvements

  

• 5 Proven models for testing genuine customer demand — before you write any code

  • Growth

  Will they pay? Find out before you invest resources into building

  

• Sell the job, not the features: how JTBD paywalls boosted conversion by 169%

  • Growth

  A five-step JTBD workflow for optimizing paywalls

  

• What to know before you make your first growth hire for a subscription app

  • Growth

  Hiring your first app growth role? Most founders get it wrong — here’s what actually matters

  

• Don’t just solve a problem — solve it emotionally

  • Growth

  Five levers to tap into your customer’s emotional motivators

  

• The ultimate guide to price localization

  • Growth

  Are Apple and Google’s price localizations helping or hurting your app?

  

• When paywalls get weird (and work)

  • Growth

  How breaking UX rules can drive surprising subscription lifts

  

• 5 app monetization trends you can’t ignore in 2025

  • Growth

  11 experts break down the top 5 monetization trends shaping the year.

  

• Weekly subscriptions: when do seven-day plans make sense?

  • Growth

  A deep dive into the value and usage of weekly subscriptions

  

• The metrics that actually help you scale paid ads profitably

  • Growth

  Why chasing CPC and CTR won’t grow your subscription app

  

• Gamification in apps: A complete guide to using motivation to drive real value

  • Growth

  Why streaks fall short and 11 apps getting gamification right

  

• 7 Meta ad testing frameworks for subscription apps

  • Growth

  Balancing speed and accuracy with creative testing