Daphne Tideman

Author’s posts

• 7 Meta ad testing frameworks for subscription apps

  • Growth

  Balancing speed and accuracy with creative testing

  

• What the best subscription apps get right about paywalls

  • Growth

  Growth expert Rosie Hoggmascall shares how to price, personalize, and win trust.

  

• Annual subscriptions for apps: The pros and cons

  • Growth

  They boost cash flow and retention, but annual plans aren’t a universal win. Daphne Tideman explores when they help, and when they hurt.

  

• How subscription apps can become painkillers

  • Growth

  A case study of Welltory and Mimo’s journey to becoming painkillers for their users

  

• Churn in subscription apps: top 5 cancelation reasons (and what to do about them)

  • Growth

  SOSA 2025 benchmarks reveal where most apps lose users (and how to fix it)

  

• How to communicate a price increase — and keep your best subscribers

  • Growth

  Price hikes don’t have to mean mass churn. Here’s how to get timing, messaging, and customer trust right.

  

• Scaling beyond your niche: 3 strategies for finding your next audience

  • Growth

  The right way to expand without alienating your most loyal users.

  

• Meta Ads in 2025: Expert tips from Marcus Burke

  • Growth

  Marcus Burke discusses AI, UGC, and the lifespan of ad creatives.

  

• How to use pricing research to price your app effectively

  • Growth

  Three proven pricing research methods to guide your strategy

  

• Five North Star Metrics that drive real subscription growth

  • Growth

  The key metrics that lead to sustainable subscription growth.

  

• Subscription pricing psychology: How to influence purchasing decisions

  • Growth

  Five principles to better communicate your prices

  

• What drives your users to pay? Jobs to Be Done has the answers

  • Growth

  Understand what motivates users and turn insights into revenue.