How Jeff Morris drives growth and monetization in mobile
- Growth
On the podcast, I talk with Jeff about Tinder's $50 million paywall win. Why now is such a great time to build apps, and how hard paywalls can mislead you about product-market fit.
RevenueCat author David Barnard
Author’s posts
![How Jeff Morris drives growth and monetization in mobile]()
![How Alper Taner Navigates the Evolving World of Mobile Growth]()
How Alper Taner Navigates the Evolving World of Mobile Growth
- Growth
On the podcast I talk with Alper about the competitive advantage of ignoring (some) best practices, the risk of drawing false conclusions when researching competitor ads, and why poor metrics are just facts until proven problematic.
![How Greg Cohn turned a failed app into a privacy powerhouse]()
How Greg Cohn turned a failed app into a privacy powerhouse
- Growth
On this episode of Sub Club, Greg shares the journey of how a failed product pivoted into Burner, a mobile privacy tool that has changed the way people manage multiple phone numbers.
![When pricing becomes product strategy]()
When pricing becomes product strategy
- Growth
On the podcast we talk with Ravi about subscriptions as a force multiplier for consumables, why narratives matter more than metrics in goal-setting, and why you might want to try a longer onboarding, or a shorter one.
![The future of subscription apps: advice from an app-focused investment banker]()
The future of subscription apps: advice from an app-focused investment banker
- Growth
GP Bullhound's Eric Crowley talks about the future of consumer subscriptions, how AI is reshaping growth, and why the best apps are built for love, not acquisition.
![Lessons from Condé Nast’s data-driven approach to retention and reactivation]()
Lessons from Condé Nast’s data-driven approach to retention and reactivation
- Growth
Condé Nast's Michael Ribero unpacks how media brands use bundling, post-purchase upsells, and smart pricing to maximize LTV.
![What makes an app worth buying? Lessons from BlueThrone’s shift from volume to value]()
What makes an app worth buying? Lessons from BlueThrone’s shift from volume to value
- Engineering
BlueThrone’s Josh Peleg shares what app buyers really value today — from predictable recurring revenue to the marketing moats driving seven-figure exits.
![What every app can learn from Subway Surfers’ 4.5B downloads]()
What every app can learn from Subway Surfers’ 4.5B downloads
- Growth
Balancing revenue and user trust in the world’s most popular endless runner
![LinkedIn’s approach to product testing and growth, with VP of Product Management Ora Levit]()
LinkedIn’s approach to product testing and growth, with VP of Product Management Ora Levit
- Growth
How a billion-user platform keeps growing by listening to its members
![The experiments that grew Zumba’s LTV by 17%]()
The experiments that grew Zumba’s LTV by 17%
- Growth
Why the world’s biggest dance brand waited 24 years to launch an app and what happened next
![How real demand turned a hobby app into a business]()
How real demand turned a hobby app into a business
- Growth
Why saying no to a buyout gave one indie developer his breakthrough
![Freemium at scale: How Life360 built trust and hit $1.8B]()
Freemium at scale: How Life360 built trust and hit $1.8B
- Growth
Chris Hulls shares hard-won lessons from growing a multi-billion-dollar app — without sacrificing user trust.
Ready to grow?
Our entire suite of features comes standard and it's free to get started.