David Barnard

Author’s posts

• What you need to know about Apple’s Advanced Commerce API

  • Growth

  Apple’s latest API aims to simplify complex in-app purchases - ideal for apps with large catalogs and bundled subscriptions.

  

• How a dorm room project became a 5M MAU scanning app

  • Growth

  From a student side project to a thriving business - how Genius Scan stayed focused on users and kept growing.

  

• Benchmarks are a jumping-off point, not the end-all, be-all — Phil Carter, Elemental Growth

  • Growth

  Learn how Phil Carter's Subscription Value Loop framework helps subscription apps scale sustainably—plus, why balancing data with intuition is the key to growth.

  

• “Web-to-app gives you the ability to control the user journey and funnel more effectively” — Nathan Hudson, Perceptycs

  • Growth

  From the web to your app: Insights on the rising web-to-app trend

  

• “A big market is great only if you can take a substantial share of it” — Patrick Falzon, The App Shop

  • Growth

  On the podcast: estimating the revenue potential of an app, crafting an exit strategy, and why LTV is such a terrible metric.

  

• How a Golf App Doubled Revenue with Bold Bets — Alex Prasad, V1 Sports

  • Growth

  Why simplifying monetization transformed V1 Sports’ business

  

• The #RCGrowthChallenge: Win a $15k budget & 3 months of hands-on support from Steve P. Young

  • Company
  • Growth

  Announcing, the #RCGrowthChallenge 2024

  

• “With TikTok, good quality content can go viral from scratch.” — Joseph Choi, Viral App Founders

  • Growth

  How apps can leverage TikTok’s discovery power with viral content, micro-influencers, and shareable features.

  

• “As seen on TV is a real thing, as seen on Instagram isn’t” — Ryan Beck, Pray.com

  • Growth

  The risk of ad creative concentration, how to reach older high-value demographics, and why the ultimate KPI is revenue.

  

• “Customers who reach out are the ones who care” — Eli Winderbaum, Captions

  • Growth

  On the podcast: scaling app support, the importance of fast response times, and treating support like a concierge service.

  

• “In 2024, things have probably never been better” — Eric Crowley, GP Bullhound

  • Growth

  How consumer subscription apps are rebounding, improving retention, and leveraging Maslow’s Hierarchy to drive growth in 2024.

  

• “I don’t start working on something unless I’m confident it’s something I care about” — Christian Selig, Apollo

  • Growth

  Exploring Apollo’s journey: from its rise to becoming Reddit’s top app to its shutdown, and what’s next for creator Christian Selig.