“As seen on TV is a real thing, as seen on Instagram isn’t” — Ryan Beck, Pray.com
- Growth
The risk of ad creative concentration, how to reach older high-value demographics, and why the ultimate KPI is revenue.
David Barnard
Growth Advocate @ RevenueCat
David has been working on apps since the very beginning, founding his company, Contrast, in 2008. After launching 20+ apps, and selling 3 of them, David now works as Growth Advocate at RevenueCat, helping developers build, analyze, and grow their subscription app businesses.
The risk of ad creative concentration, how to reach older high-value demographics, and why the ultimate KPI is revenue.
On the podcast: scaling app support, the importance of fast response times, and treating support like a concierge service.
How consumer subscription apps are rebounding, improving retention, and leveraging Maslow’s Hierarchy to drive growth in 2024.
Exploring Apollo’s journey: from its rise to becoming Reddit’s top app to its shutdown, and what’s next for creator Christian Selig.
Stay in sync with Apple’s financial calendar and keep track of crucial payout dates
The impact of Apple Search Ads on organic search, how to save money on brand defense, and why ROAS shouldn’t be the only thing you optimize for.
Discover the true potential of web-to-app beyond just avoiding fees. Reach new audiences, enhance B2B support, and tailor user journeys for greater success.
Babbel's Steven Meyers on how the language-learning app finds success with traditional offline marketing channels.
How Mojo grew to over $1M in MRR, the most impactful pricing and paywall experiments, and why it’s important to choose complexity instead of just letting it happen.
Sebastian Röhl shares his journey from a corporate job to indie app success with HabitKit on the Sub Club podcast.
On the podcast: Highlights from WWDC 2024 and what they mean for subscription apps and RevenueCat users.
What to do when there are no jobs to be done, how to build innovative features, and why copying Duolingo’s engagement strategy probably won’t work for your app.
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