Stop focusing on LTV to CAC: It’s a terrible metric for subscription apps
- Growth
Why LTV:CAC falls short and what subscription apps should measure instead
Nathan Hudson
About author
Nathan Hudson
Founder & CEO
Nathan Hudson is the Founder of Perceptycs. You can find the 2x former Head of Growth and international keynote speaker on LinkedIn sharing practical insights for Web2App funnels, paid UA, ASO, onboarding journeys and paywall optimisation.
Author’s posts
![Stop focusing on LTV to CAC: It’s a terrible metric for subscription apps]()
The biggest misconception about web-to-app funnels (and why it’s costing you money)
- Growth
If you launch your first web-to-app flow without considering this, you could be pouring gasoline on your marketing budget.
![The biggest misconception about web-to-app funnels (and why it’s costing you money)]()
The pros, cons, and “gotchas” of the new US ruling on external iOS payments
- Growth
It’s way more nuanced than people are making out.
![The pros, cons, and “gotchas” of the new US ruling on external iOS payments]()
The creative testing system that slashed our CAC (and scaled our spend)
- Growth
We scaled Meta ad spend by 74.6% and dropped CAC 40%. Here’s how.
![The creative testing system that slashed our CAC (and scaled our spend)]()
How Zumba, in partnership with Perceptycs, turned its app into a $4.5m subscription success
- Growth
How creative testing and paywall tweaks helped Zumba scale to $4.5M ARR in 14 months
![How Zumba, in partnership with Perceptycs, turned its app into a $4.5m subscription success]()
The pros and cons of web-to-app funnels
- Growth
Are web-to-app journeys a good fit for your app?
![The pros and cons of web-to-app funnels]()
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