App Growth Annual is back, and after packing out San Francisco last year, we’re taking it up a notch in New York City.
This is the one event that brings together the builders, founders, and growth leaders powering the future of subscription apps. Whether you’re scaling to millions in ARR or launching your next big thing, you’ll get direct access to the sharpest tactics, live industry debates, and the kind of connections that spark your next breakthrough.
Registration is open for both in-person and virtual attendance. Early interest is high — we recommend applying for in-person tickets soon.
What’s coming in 2025
- Expanded workshops & tracks: Two blocks of hands-on sessions, plus dedicated indie and growth leader programming.
- Jacob’s product keynote: Get an inside look at the RevenueCat roadmap, with live demos and exclusive reveals.
- Shippies × Shipaton Awards: One combined show honoring the best in subscription app growth.
- World Paywall Speed-Building Championship finals: Watch the industry’s fastest builders compete for $5,000, a custom belt, and a spot on a Times Square billboard… live on stage!
- Legendary afterparty: Celebrate with fellow attendees and a special guest (to be announced).
Event details
When: October 14, 2025
Where: The Glasshouse, 660 12th Ave, New York, NY 10019 / Online
How to register
- Apply for in-person tickets (spaces are limited)
- Register for the virtual event
Both formats include live-streamed sessions and a front-row seat to the Paywall Championship finals.
A look back: Highlights from 2024
Last year’s inaugural App Growth Annual proved there’s nothing quite like bringing the subscription app world together under one roof.
Standout sessions featured everything from growth frameworks and retention tactics to the live Sub Club podcast and a first-of-its-kind Shippies awards show. Feedback poured in about the “unmatched energy,” honest insights, and actionable ideas that teams started applying right away.
Relive four of our keynotes on YouTube:
See the full 2024 highlight roundup: Download 120+ takeaways from Growth Gems
See you in New York or online!