---
id: "dashboard-and-metrics/charts/ad-revenue-chart"
title: "Ad Revenue Chart"
description: "Available in Charts v3 only. This chart isn't listed when Charts v3 isn't enabled."
permalink: "/docs/dashboard-and-metrics/charts/ad-revenue-chart"
slug: "ad-revenue-chart"
version: "current"
original_source: "docs/dashboard-and-metrics/charts/ad-revenue-chart.md"
---

> **AI agents:** This is the Markdown version of a RevenueCat documentation page. For the complete documentation index, see [llms.txt](https://www.revenuecat.com/docs/llms.txt).

:::info[Charts version]
Available in **Charts v3** only. This chart isn't listed when Charts v3 isn't enabled.
:::

The Ad Revenue chart tracks the total revenue generated from ads in your app. This is your primary ad monetization metric, showing how much income your ad placements are generating.

:::info[Setting up ad monetization]
To see data in this chart, you need to [integrate ad monetization](https://www.revenuecat.com/docs/ad-monetization) in your app. This feature is currently in beta and requires access to be granted.
:::

### Measures

**Revenue**: The total amount earned from ads during the period.

**Clicks**: The total number of times users clicked on ads.

**Impressions**: The total number of times ads were displayed to users.

### Available settings

- Filters: Yes
- Segments: Yes

### Ad dimensions

Ad charts can be filtered and segmented by ad-specific dimensions like Network Name, Mediator Name, Ad Format, Ad Placement, and Ad Unit. See [Ad Impressions](https://www.revenuecat.com/docs/dashboard-and-metrics/charts/ad-impressions-chart#ad-dimensions) for details.

## How to use Ad Revenue in your business

Ad revenue is the bottom-line metric for measuring your advertising monetization success:

- Track revenue trends to understand the financial impact of your ad strategy
- Segment by country or platform to identify your most valuable markets
- Compare ad revenue against subscription revenue to understand your monetization mix
- Monitor revenue alongside impressions and clicks to see what drives revenue changes
- Use with eCPM to normalize revenue across different impression volumes

## Calculation

For each period, we measure the total revenue generated from ad impressions and clicks. Revenue is reported in your display currency and rounded to two decimal places.

:::info[Ad Revenue in Total Revenue]
Ad revenue is automatically included in the main [Revenue chart](https://www.revenuecat.com/docs/dashboard-and-metrics/charts/revenue-chart) alongside subscription and non-subscription purchase revenue, giving you a complete view of your app's monetization.
:::