📄️ New Customers Chart
The New Customers chart measures the number of customers first seen in a given period. In RevenueCat, the term "customer" refers to the person using an app, regardless of whether they have yet made a purchase. You can use our conversion charts to measure the portion of these customers that then start trials, convert to paid, etc. Any customers who are aliased to another customer will be excluded from this chart.
📄️ Initial Conversion Chart
The Initial Conversion chart shows what proportion of new customers subscribe to or purchase any product. This includes trial starts, direct subscription purchases (with or without introductory offers), and purchases of non-renewing IAPs like consumables.
📄️ Trial Conversion Chart
The Trial Conversion chart gives you insight into the conversion of customers starting free trials, through their conversion into paying subscriptions.
📄️ Conversion to Paying Chart
The Conversion to Paying chart shows what proportion of new customers become paying customers. For many subscription app businesses, this represents a successful completion of the acquisition funnel, and marks the transition of this customer from a subscriber to acquire to a subscriber to retain.