Create experiments in draft mode

You can now create experiments in draft mode. This lets you set up and save an experiment before you have multiple offerings ready.

Draft mode makes it easier to plan ahead. You can define variants, choose metrics, and review the setup without rushing to finish your product configuration first. Once your offerings are ready, you can publish the experiment and start collecting data right away.

This update removes a common blocker when getting started with experiments. Teams can prepare tests earlier, review them with stakeholders, and launch at the right moment instead of rebuilding setups later. Draft mode helps you move from idea to live experiment with less friction and better timing.