Daphne Tideman – RevenueCat

Why most activation metrics don’t predict who will stay (and what to use instead)
- Growth
A framework for predicting retention and revenue in subscription apps
Ship early, learn faster: speed as a strategy for early-stage app growth
- Growth
When to move fast, when to slow down, and how to learn without breaking trust
5 web-to-app funnel examples that actually convert
- Growth
Learn what works (and why)
How Peloton lost me after a price hike and what they could have done differently
- Growth
9 practical retention lessons subscription apps can use during price increases
Web-to-app funnels: the complete 2026 guide
- Growth
Benefits, pitfalls, and a blueprint to launch your first funnel
The definitive guide to video paywalls
- Growth
How you can leverage video to explain value, build trust, and boost paywall conversion rate
A guide to lifetime subscriptions: are they right for your app?
- Growth
How to decide if a lifetime offer is right for your app
Product-market fit for subscription apps is a moving target
- Growth
How to find PMF at every stage of growth
The complete guide to OKRs and KPIs for subscription apps
- Growth
How to align teams, track the metrics that matter, and turn strategy into measurable results
Make your paywall do more than sell: 7 unexpected uses for your paywall
- Growth
How great paywalls go beyond the buy button to educate, build trust and grow retention
How to build an app growth team that actually drives results
- Growth
Your growth team shouldn't be a reskin of product or marketing — but what should it be?
From review to roadmap: How mining reviews can inform your subscription app’s features
- Growth
Proven techniques for turning scattered reviews into future improvements

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