Daphne Tideman – RevenueCat

Inside Noom’s web-to-app onboarding funnel: how 113 screens build commitment before the paywall
- Growth
A step-by-step UX teardown of one of the longest onboarding flows in health and wellness apps
The 7-day trial, and other free trial myths: how to choose the right trial length for your subscription app
- Growth
How to design trials that build habits, reduce churn, and drive revenue
Why most activation metrics don’t predict who will stay (and what to use instead)
- Growth
A framework for predicting retention and revenue in subscription apps
Ship early, learn faster: speed as a strategy for early-stage app growth
- Growth
When to move fast, when to slow down, and how to learn without breaking trust
5 web-to-app funnel examples that actually convert
- Growth
Learn what works (and why)
How Peloton lost me after a price hike and what they could have done differently
- Growth
9 practical retention lessons subscription apps can use during price increases
Web-to-app funnels: the complete 2026 guide
- Growth
Benefits, pitfalls, and a blueprint to launch your first funnel
The definitive guide to video paywalls
- Growth
How you can leverage video to explain value, build trust, and boost paywall conversion rate
A guide to lifetime subscriptions: are they right for your app?
- Growth
How to decide if a lifetime offer is right for your app
Product-market fit for subscription apps is a moving target
- Growth
How to find PMF at every stage of growth
The complete guide to OKRs and KPIs for subscription apps
- Growth
How to align teams, track the metrics that matter, and turn strategy into measurable results
Make your paywall do more than sell: 7 unexpected uses for your paywall
- Growth
How great paywalls go beyond the buy button to educate, build trust and grow retention

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