Daphne Tideman – RevenueCat

Meet the subscription app pre-mortem: how to plan for failure before you ship
- Growth
Why pessimistic planning leads to optimistic launches
The post-purchase screen: how to stop Day 0 cancellations
- Growth
How to stop losing subscribers before they even start the trial
Stop building features: why early-stage apps need a learning roadmap first
- Growth
A framework to test assumptions before committing to features
6 steps to design a freemium tier that drives upgrades
- Growth
Why the top 10% of freemium apps outperform hard paywalls
Stop measuring downloads: what to track before product-market fit
- Growth
The early-stage metrics that actually predict whether your app will succeed
Inside Noom’s web-to-app onboarding funnel: how 113 screens build commitment before the paywall
- Growth
A step-by-step UX teardown of one of the longest onboarding flows in health and wellness apps
The 7-day trial, and other free trial myths: how to choose the right trial length for your subscription app
- Growth
How to design trials that build habits, reduce churn, and drive revenue
Why most activation metrics don’t predict who will stay (and what to use instead)
- Growth
A framework for predicting retention and revenue in subscription apps
Ship early, learn faster: speed as a strategy for early-stage app growth
- Growth
When to move fast, when to slow down, and how to learn without breaking trust
5 web-to-app funnel examples that actually convert
- Growth
Learn what works (and why)
How Peloton lost me after a price hike and what they could have done differently
- Growth
9 practical retention lessons subscription apps can use during price increases
Web-to-app funnels: the complete 2026 guide
- Growth
Benefits, pitfalls, and a blueprint to launch your first funnel

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