Featured Post
The State of Subscription Apps in 10 minutes: lessons, trends, and benchmarks for 2026
Essential insights from the world’s largest subscription app dataset
RevenueCat blog
A complete guide to migrating from Google Play Billing v7 to v8 (and preparing for v9)
This article covers the Google Play Billing Library v7 to v8 migration timeline, removed APIs and replacements, updated connection/query/purchase flows, new v8–v8.3 behaviors, and how to prepare for v9.
Meet Rico: Your tireless app growth advisor
Ask Rico what changed, what it means, and what to do next, right from RevenueCat or Slack.
Build a paywall by describing what you want
Build and refine production-ready paywalls in seconds with RevenueCat’s Paywalls AI Editor.
The Hail Mary pitch that launched a #1 App Store hit
Bria Sullivan pitched a focus timer to Hank Green at the end of a meeting that was already over — and it hit #1 on the App Store.
AI-generated ads: balancing attention and trust in user-generated content
What actually works in synthetic ads, and how to juggle the boundary between algorithmic success and brand trust
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
The post-purchase screen: how to stop Day 0 cancellations
How to stop losing subscribers before they even start the trial
Compose Multiplatform subscriptions: single codebase for iOS and Android
This article walks through building a Kotlin Multiplatform app with the RevenueCat KMP SDK, covering setup, purchases, entitlement gating, and server-driven paywalls using the official cat-paywalls-kmp demo structure.
How a switch from hard paywall to freemium led to a 75% LTV lift and a 50% conversion drop
Moving from a hard paywall to freemium is like switching from checkers to chess
The counterintuitive freemium strategy that scaled Opal to 1M daily active users
Kenneth Schlenker dropped Opal’s paid conversion rate from 20% to 9% — and it resulted in an explosion of daily active users and compounding revenue.
Subscribe to our newsletter
Apple’s new monthly subscriptions with a 12-month commitment: useful, but probably not magic
A practical look at Apple’s new monthly annual subscriptions, what Google Play already supports, and where 12-month commitments might actually help.
Stop building features: why early-stage apps need a learning roadmap first
A framework to test assumptions before committing to features
Recapping App Monetization Seoul
Jaewoong Eum reflects on DARO and RevenueCat's app monetization event
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom