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The State of Subscription Apps in 10 minutes: lessons, trends, and benchmarks for 2026
Essential insights from the world’s largest subscription app dataset
RevenueCat blog
A machine learning test doubled Life360’s top-tier subscriptions — without losing a single mid-tier user
Giordano Contestabile was told the number one reason users didn't subscribe to Life360 was that the free tier was "good enough" — so instead of making the free tier worse, he built a company-wide experimentation engine to find out what they would actually pay for.
Testing subscriptions on Compose Multiplatform: one test suite for iOS and Android
In this article, you'll work through a complete subscription testing setup for a Compose Multiplatform app.
Revenge of the brand manager: why ‘pretty’ ads fail at direct response
Why you should be optimizing for live experience over aesthetics
Meet the subscription app pre-mortem: how to plan for failure before you ship
Why pessimistic planning leads to optimistic launches
A complete guide to migrating from Google Play Billing v7 to v8 (and preparing for v9)
This article covers the Google Play Billing Library v7 to v8 migration timeline, removed APIs and replacements, updated connection/query/purchase flows, new v8–v8.3 behaviors, and how to prepare for v9.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Meet Rico: Your tireless app growth advisor
Ask Rico what changed, what it means, and what to do next, right from RevenueCat or Slack.
Build a paywall by describing what you want
Build and refine production-ready paywalls in seconds with RevenueCat’s Paywalls AI Editor.
The Hail Mary pitch that launched a #1 App Store hit
Bria Sullivan pitched a focus timer to Hank Green at the end of a meeting that was already over — and it hit #1 on the App Store.
AI-generated ads: balancing attention and trust in user-generated content
What actually works in synthetic ads, and how to juggle the boundary between algorithmic success and brand trust
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The post-purchase screen: how to stop Day 0 cancellations
How to stop losing subscribers before they even start the trial
Compose Multiplatform subscriptions: single codebase for iOS and Android
This article walks through building a Kotlin Multiplatform app with the RevenueCat KMP SDK, covering setup, purchases, entitlement gating, and server-driven paywalls using the official cat-paywalls-kmp demo structure.
How a switch from hard paywall to freemium led to a 75% LTV lift and a 50% conversion drop
Moving from a hard paywall to freemium is like switching from checkers to chess
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Olivier Lemarié, Photoroom