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11 Lessons you’ll want to remember from App Growth Annual 2025
Scannable takeaways, snackable insights, and tactics you can ship tomorrow
RevenueCat blog
Convert Figma designs to paywalls instantly with the new RevenueCat Figma plugin
Create, export, and iterate on paywall variations at record speed.
Grow ARPU by adding value for existing subscribers: tactics + real app examples
How expanding product value can unlock untapped revenue and attract new users
How to run a Black Friday campaign for your app on the web
It’s not too late! Spin up a Black Friday campaign in hours.
How Flighty grows by obsessing over product, not ad campaigns
Flighty's Ryan Jones talks about the power of product-driven growth, why traditional marketing strategies often fall short, and the challenges of acquiring users while staying focused on building great products.
How to run a holiday sale in Play Console for Android subscription apps
A practical guide to planning, configuring, and promoting seasonal subscription offers on Google Play.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Stop chasing growth hacks — fix your funnel first
Why the first two minutes of onboarding are your biggest growth lever
Apple’s App Store Mini Apps Partner Program: what app teams need to know
Apple introduces a 15% IAP rate for apps that host third-party mini apps, with strict rules and new APIs attached.
Flex + RevenueCat: Accept HSA/FSA payments for in-app subscriptions
Health and wellness apps can now accept pre-tax payments directly in-app — powered by Flex, managed through RevenueCat.
A guide to lifetime subscriptions: are they right for your app?
How to decide if a lifetime offer is right for your app
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The future of subscription apps: advice from an app-focused investment banker
GP Bullhound's Eric Crowley talks about the future of consumer subscriptions, how AI is reshaping growth, and why the best apps are built for love, not acquisition.
RevenueCat and Neon Apps join forces to support Türkiye’s growing app community
Expert local support + best-in-class monetization infrastructure now available for Turkish developers
Simplify in-app purchase unit testing with RevenueCat’s Test Store
You'll deep dive into building reliable, automated unit tests for your in-app purchases logic, especially based on Android and Kotlin
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom