Featured Post
Web vs in-app subscriptions: Web subscriptions result in 6% drop in takehome revenue
🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment
RevenueCat blog
Why teaching.com swapped free trials for guarantees (and won)
A 30-day guarantee turned out to be a smarter offer.
Why creative fatigue is killing your ROAS
Why ad algorithms punish slowness on creative testing and what you can do about it.
RevenueCat Flutter SDK adds web support (beta)
Flutter developers can now use RevenueCat to manage subscriptions across web, mobile, and desktop platforms.
RevenueCat Part 2
It’s not just about subscriptions anymore — we’re building the most important software company for apps.
Google I/O 2025: Monetization & Play Console Highlights (and the case of the missing Billing Library 8)
Key monetization takeaways from Google I/O 2025: Play Console redesign, subscription bundles, churn‑busting tools, and a peek at Billing Library 8
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Churn in subscription apps: top 5 cancelation reasons (and what to do about them)
SOSA 2025 benchmarks reveal where most apps lose users (and how to fix it)
Build a single Expo app with subscriptions on iOS, Android, and Web using RevenueCat
Use one React Native codebase and RevenueCat’s Web Billing SDK to support subscriptions across platforms in 30 mins
How to monetize Android apps with ad-free subscriptions using RevenueCat
A step-by-step approach to monetizing Android users with an optional ad-free upgrade.
Freemium at scale: How Life360 built trust and hit $1.8B
Chris Hulls shares hard-won lessons from growing a multi-billion-dollar app — without sacrificing user trust.
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The behavioral design behind a 12% ARPU increase at ASL Bloom
How Applica redesigned onboarding to bridge the gap between user goals and app value
How to pre-sell app subscriptions on the web before launch
Save on platform fees, capture early revenue, and set your app up for launch success.
How to communicate a price increase — and keep your best subscribers
Price hikes don’t have to mean mass churn. Here’s how to get timing, messaging, and customer trust right.
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom