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11 Lessons you’ll want to remember from App Growth Annual 2025
Scannable takeaways, snackable insights, and tactics you can ship tomorrow
RevenueCat blog
How Shotsy became the go-to app for GLP-1 tracking
Aja Beckett created Shotsy, the go-to mobile app for GLP-1 medication tracking. She turned her personal health journey into a product loved by thousands, focusing on authenticity, user-first design, and a mission to empower people on similar paths.
UGC ads aren’t dead, they just evolved (and your app’s LTV depends on it)
The rise of feed-native, value-first ad creatives
Android SDK lifecycle management with Hilt dependency injection
In this article, you'll dive deep into SDK lifecycle management with Hilt, dependency injection library.
Start here: Black Friday, holiday sales, and promotional offers
Everything you need to set up a promotional offer for your subscription app
When pricing becomes product strategy
On the podcast we talk with Ravi about subscriptions as a force multiplier for consumables, why narratives matter more than metrics in goal-setting, and why you might want to try a longer onboarding, or a shorter one.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
The definitive guide to video paywalls
How you can leverage video to explain value, build trust, and boost paywall conversion rate
October product updates: Paywall videos, smarter support, and a big step onto the web
New web paywalls, richer Paywall design, Unity support, and smarter Zendesk and Intercom workflows.
Convert Figma designs to paywalls instantly with the new RevenueCat Figma plugin
Create, export, and iterate on paywall variations at record speed.
Grow ARPU by adding value for existing subscribers: tactics + real app examples
How expanding product value can unlock untapped revenue and attract new users
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How to run a Black Friday campaign for your app on the web
It’s not too late! Spin up a Black Friday campaign in hours.
How Flighty grows by obsessing over product, not ad campaigns
Flighty's Ryan Jones talks about the power of product-driven growth, why traditional marketing strategies often fall short, and the challenges of acquiring users while staying focused on building great products.
How to run a holiday sale in Play Console for Android subscription apps
A practical guide to planning, configuring, and promoting seasonal subscription offers on Google Play.
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom