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Announcing Shipaton 2025: Build, ship, and win big!
Join the mobile hackathon that’s all about shipping… a ton.
RevenueCat blog
Stop focusing on LTV to CAC: It’s a terrible metric for subscription apps
Why LTV:CAC falls short and what subscription apps should measure instead
From first app to WWDC winner: Leandro Tolaini’s Shipaton story
How building his first app led Leandro Tolaini from Shipaton to winning WWDC's Student Challenge
Play Billing Library 8 support in Purchases SDK v9.0.0
Google Play Billing Library 8 introduces multiple purchase options for one-time products, non-expiring subscriptions, improved error handling, and removes support for querying expired subscriptions and consumed products.
Introductory offers: a key lever for growth
Introductory offers drove a 433% conversion lift and cut CPA to $13
Weekly subscriptions: when do seven-day plans make sense?
A deep dive into the value and usage of weekly subscriptions
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
The metrics that actually help you scale paid ads profitably
Why chasing CPC and CTR won’t grow your subscription app
The biggest misconception about web-to-app funnels (and why it’s costing you money)
If you launch your first web-to-app flow without considering this, you could be pouring gasoline on your marketing budget.
A Beginner’s guide to implementing an ad-free subscription in your Flutter app
A step-by-step tutorial to let users pay to remove ads—using AdMob, and RevenueCat
How real demand turned a hobby app into a business
Why saying no to a buyout gave one indie developer his breakthrough
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Scaling UA without wrecking your conversion rate: A Meta campaign playbook
A structured testing system helped one app lower cost-per-trial while targeting its most profitable users
Navigating Google Play’s 14-Day testing rule: a Shipaton survival guide
This article explains Google Play’s 14-day testing rule and how to start the clock immediately to ensure it doesn’t delay your submission.
Gamification in apps: A complete guide to using motivation to drive real value
Why streaks fall short and 11 apps getting gamification right
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“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom