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The State of Subscription Apps in 10 minutes: lessons, trends, and benchmarks for 2026
Essential insights from the world’s largest subscription app dataset
RevenueCat blog
The blended ARPU framework: how to measure hybrid monetization
Why ads and subscriptions don't have to be a tug-of-war (you just need a new metric)
Google Play’s billion-dollar billing leak: How to recover the subscribers you’re losing to payment failures
A third of your Google Play cancellations aren't real churn – here's how to get them back
“Money will come” – How Super Unlimited built the #1 VPN by not optimizing for revenue
On the podcast: the product-driven growth loop behind the #1 VPN app in the world, why they intentionally leave money on the table, and how the prettiest design often loses in their A/B tests.
Kotlin Coroutine bridges: converting any callback-based Android API to suspend functions
This article explores the suspendCoroutine bridge pattern, showing how to convert callback APIs into clean suspend functions, handle diverse callback shapes, design proper error propagation, and how SDKs like RevenueCat apply it at scale.
AI features are eroding your subscription app’s margins — here’s how to fix it
On the hidden cost of AI features, and why you should treat AI usage like paid media spend
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
“Solve time, and they’ll pay you”
On the podcast: Antoine shares how he built RocketSim from an internal tool into a thriving business, the challenges of scaling as an indie developer, and the key marketing insights that drove growth—without relying on traditional ads or influencer campaigns.
The Android paywall conversion gap: why the problem isn’t your trial, it’s your funnel entrance
This article breaks down the Android paywall funnel, including where users drop off and how subscription options are actually selected.
Why free trials don’t make sense anymore (and what user acquisition tactic to try instead)
Why short trials, AI costs, and web funnels are forcing UA teams to rethink free trials
The 7-day trial, and other free trial myths: how to choose the right trial length for your subscription app
How to design trials that build habits, reduce churn, and drive revenue
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Announcing StartApp School: Free courses from the experts who’ve scaled what you’re building
Turn your app idea into a durable, profitable business with free courses from industry experts.
How Coconote hit $1M ARR in 4 months with no paid ads
On the podcast: about hitting $1M ARR in four months with no paid ads, why trial extensions beat discounts for saving cancellations, and why you should be hiring content creators, not influencers.
Apple guidelines explained: remote testing your iOS app (without getting your account banned)
Where Apple draws the line on remote config: safe experiments vs. violations
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom