Featured Post
11 Lessons you’ll want to remember from App Growth Annual 2025
Scannable takeaways, snackable insights, and tactics you can ship tomorrow
RevenueCat blog
Start here: Black Friday, holiday sales, and promotional offers
Everything you need to set up a promotional offer for your subscription app
When pricing becomes product strategy
On the podcast we talk with Ravi about subscriptions as a force multiplier for consumables, why narratives matter more than metrics in goal-setting, and why you might want to try a longer onboarding, or a shorter one.
The definitive guide to video paywalls
How you can leverage video to explain value, build trust, and boost paywall conversion rate
October product updates: Paywall videos, smarter support, and a big step onto the web
New web paywalls, richer Paywall design, Unity support, and smarter Zendesk and Intercom workflows.
Convert Figma designs to paywalls instantly with the new RevenueCat Figma plugin
Create, export, and iterate on paywall variations at record speed.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Grow ARPU by adding value for existing subscribers: tactics + real app examples
How expanding product value can unlock untapped revenue and attract new users
How to run a Black Friday campaign for your app on the web
It’s not too late! Spin up a Black Friday campaign in hours.
How Flighty grows by obsessing over product, not ad campaigns
Flighty's Ryan Jones talks about the power of product-driven growth, why traditional marketing strategies often fall short, and the challenges of acquiring users while staying focused on building great products.
How to run a holiday sale in Play Console for Android subscription apps
A practical guide to planning, configuring, and promoting seasonal subscription offers on Google Play.
Subscribe to our newsletter
Stop chasing growth hacks — fix your funnel first
Why the first two minutes of onboarding are your biggest growth lever
Apple’s App Store Mini Apps Partner Program: what app teams need to know
Apple introduces a 15% IAP rate for apps that host third-party mini apps, with strict rules and new APIs attached.
Flex + RevenueCat: Accept HSA/FSA payments for in-app subscriptions
Health and wellness apps can now accept pre-tax payments directly in-app — powered by Flex, managed through RevenueCat.
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom