Growth blog posts

Latest Post

“As seen on TV is a real thing, as seen on Instagram isn’t” — Ryan Beck, Pray.com

The risk of ad creative concentration, how to reach older high-value demographics, and why the ultimate KPI is revenue.

David Barnard

David Barnard

October 30, 2024

Follow for updates:
How we redesigned Five Minute Journal’s onboarding to boost ARPU by 20%
How Applica redesigned Five Minute Journal’s onboarding to boost ARPU by 20%
Growth

How Applica redesigned Five Minute Journal’s onboarding to boost ARPU by 20%

How an onboarding experiment, designed by Applica, using the Jobs-to-be-Done framework helped improve engagement and revenue

Jason Gossett

Jason Gossett

October 23, 2024

Understanding lifetime value (LTV) for subscription apps
Understanding lifetime value (LTV) for subscription apps
Growth

Understanding lifetime value (LTV) for subscription apps

What is LTV? Understand why it matters, its limitations, and how RevenueCat helps.

Peter Meinertzhagen

Peter Meinertzhagen

October 21, 2024

The complete beginner's guide to app user testing
The complete beginner’s guide to app user testing
Growth

The complete beginner’s guide to app user testing

Everything you need to kickstart app user testing—tips, tools, and techniques.

Daphne Tideman

Daphne Tideman

October 17, 2024

Sub Club podcast: New episode with Eli Winderbaum
“Customers who reach out are the ones who care” — Eli Winderbaum, Captions
Growth

“Customers who reach out are the ones who care” — Eli Winderbaum, Captions

On the podcast: scaling app support, the importance of fast response times, and treating support like a concierge service.

David Barnard

David Barnard

October 16, 2024

Sunrise Wins Big with a Stellar Product Hunt Launch
Growth

Sunrise Wins Big with a Stellar Product Hunt Launch

Sunrise Takes the Top Spot in Our Ship-a-ton Product Hunt Launch Giveaway!

Rik Haandrikman

Rik Haandrikman

October 09, 2024

The Sub Club Podcast

Interviews and deep dives with the experts behind the biggest apps in the world.

Listen now
Growth

How 6 apps used OneSignal to win back users and cut churn

From gaming to fintech, see how personalized re-engagement campaigns with OneSignal are driving retention and reducing churn.

Meryl Kuwatani

Meryl Kuwatani

October 07, 2024

Announcing the Winners of the 2024 Shippie Awards!
Growth

Announcing the Winners of the 2024 Shippie Awards!

The winners of our inaugural Shippie awards, for 2024

Rik Haandrikman

Rik Haandrikman

October 04, 2024

"In 2024, things have probably never been better" — Eric Crowley, GP Bullhound
“In 2024, things have probably never been better” — Eric Crowley, GP Bullhound
Growth

“In 2024, things have probably never been better” — Eric Crowley, GP Bullhound

How consumer subscription apps are rebounding, improving retention, and leveraging Maslow’s Hierarchy to drive growth in 2024.

David Barnard

David Barnard

October 02, 2024

Key insights from App Growth Annual 2024
Growth

Key insights from App Growth Annual 2024

Check out the highlights, replays, and a few gems you might’ve missed along the way.

Peter Meinertzhagen

Peter Meinertzhagen

October 01, 2024

Subscribe to our newsletter

How to increase your annual subscription uptake
How to increase your annual subscription uptake
Growth

How to increase your annual subscription uptake

Inspiration from Runna, Mino, Freedom and more

Daphne Tideman

Daphne Tideman

September 19, 2024

“I don’t start working on something unless I’m confident it’s something I care about” — Christian Selig, Apollo
Growth

“I don’t start working on something unless I’m confident it’s something I care about” — Christian Selig, Apollo

Exploring Apollo’s journey: from its rise to becoming Reddit’s top app to its shutdown, and what’s next for creator Christian Selig.

David Barnard

David Barnard

September 18, 2024

The essential guide to TikTok Ads for subscription apps
Growth

The essential guide to TikTok Ads for subscription apps

Everything you would possibly need to know to unlock growth for your subscription app using TikTok Ads.

Lucas Moscon

Lucas Moscon

September 17, 2024

Want to see how RevenueCat can help?

RevenueCat enables us to have one single source of truth for subscriptions and revenue data.

Olivier Lemarié, PhotoroomOlivier Lemarié, Photoroom
Read Case Study