On the podcast: how earned media can drive paid performance, building features that make for good tweets, and why stripping out your onboarding quiz might beat optimizing it.
On the podcast, I talk with Cem about the premium trap many apps fall into, why free trials work even for freemium products, and how ‘try for $0.00’ actually outperforms ‘try for free’.
On the podcast, I talk with Jeff about Tinder's $50 million paywall win. Why now is such a great time to build apps, and how hard paywalls can mislead you about product-market fit.
On the podcast I talk with Alper about the competitive advantage of ignoring (some) best practices, the risk of drawing false conclusions when researching competitor ads, and why poor metrics are just facts until proven problematic.
On this episode of Sub Club, Greg shares the journey of how a failed product pivoted into Burner, a mobile privacy tool that has changed the way people manage multiple phone numbers.
On the podcast we talk with Ravi about subscriptions as a force multiplier for consumables, why narratives matter more than metrics in goal-setting, and why you might want to try a longer onboarding, or a shorter one.
GP Bullhound's Eric Crowley talks about the future of consumer subscriptions, how AI is reshaping growth, and why the best apps are built for love, not acquisition.
Condé Nast's Michael Ribero unpacks how media brands use bundling, post-purchase upsells, and smart pricing to maximize LTV.
BlueThrone’s Josh Peleg shares what app buyers really value today — from predictable recurring revenue to the marketing moats driving seven-figure exits.
Balancing revenue and user trust in the world’s most popular endless runner
How a billion-user platform keeps growing by listening to its members
Why the world’s biggest dance brand waited 24 years to launch an app and what happened next
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