The behavioral design behind a 12% ARPU increase at ASL Bloom
- Growth
How Applica redesigned onboarding to bridge the gap between user goals and app value
Jason Gossett
About author
Jason Gossett
Head of Product Growth
Jason Gossett heads up product growth at Applica, a specialist growth partner for mobile and web apps in the B2C space, now expanding into B2B SaaS. Focused on driving results through experimentation, Jason is passionate about scaling subscription apps and helping product teams create and implement data-informed, user-focused strategies that improve activation, monetisation, and retention. On LinkedIn, you’ll find him sharing knowledge on A/B testing, product optimisation, the monetisation experience, and creating seamless user journeys that convert.
Author’s posts
![The behavioral design behind a 12% ARPU increase at ASL Bloom]()
The MaxDiff method: A smarter way to test paywall value propositions
- Growth
At Applica, we’ve run countless paywall experiments, and this method consistently helps us understand what matters most to users.
![The MaxDiff method: A smarter way to test paywall value propositions]()
How Applica redesigned Five Minute Journal’s onboarding to boost ARPU by 20%
- Growth
How an onboarding experiment, designed by Applica, using the Jobs-to-be-Done framework helped improve engagement and revenue
![How Applica redesigned Five Minute Journal’s onboarding to boost ARPU by 20%]()
Ready to grow?
Our entire suite of features comes standard and it's free to get started.