Growth blog posts

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Web vs in-app subscriptions: Web subscriptions result in 6% drop in takehome revenue

🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment

Jacob Eiting
Rik Haandrikman
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Why teaching.com swapped free trials for guarantees (and won)
Growth

Why teaching.com swapped free trials for guarantees (and won)

A 30-day guarantee turned out to be a smarter offer.

David Barnard

David Barnard

May 28, 2025

Why creative fatigue is killing your ROAS
Growth

Why creative fatigue is killing your ROAS

Why ad algorithms punish slowness on creative testing and what you can do about it.

David Vargas

David Vargas

May 28, 2025

Google I/O 2025: Monetization & Play Console Highlights (and the case of the missing Billing Library 8)
Engineering

Google I/O 2025: Monetization & Play Console Highlights (and the case of the missing Billing Library 8)

Key monetization takeaways from Google I/O 2025: Play Console redesign, subscription bundles, churn‑busting tools, and a peek at Billing Library 8

Rik Haandrikman

Rik Haandrikman

May 22, 2025

Churn in subscription apps: top 5 cancelation reasons (and what to do about them)
Growth

Churn in subscription apps: top 5 cancelation reasons (and what to do about them)

SOSA 2025 benchmarks reveal where most apps lose users (and how to fix it)

Daphne Tideman

Daphne Tideman

May 21, 2025

chris hulls sub club podcast
Freemium at scale: How Life360 built trust and hit $1.8B
Growth

Freemium at scale: How Life360 built trust and hit $1.8B

Chris Hulls shares hard-won lessons from growing a multi-billion-dollar app — without sacrificing user trust.

David Barnard

David Barnard

May 15, 2025

The Sub Club Podcast

Interviews and deep dives with the experts behind the biggest apps in the world.

Listen now
Growth

The behavioral design behind a 12% ARPU increase at ASL Bloom

How Applica redesigned onboarding to bridge the gap between user goals and app value

Jason Gossett

Jason Gossett

May 08, 2025

How to pre-sell app subscriptions on the web before launch
Growth

How to pre-sell app subscriptions on the web before launch

Save on platform fees, capture early revenue, and set your app up for launch success.

Rik Haandrikman

Rik Haandrikman

May 07, 2025

How to communicate a price increase — and keep your best subscribers
Growth

How to communicate a price increase — and keep your best subscribers

Price hikes don’t have to mean mass churn. Here’s how to get timing, messaging, and customer trust right.

Daphne Tideman

Daphne Tideman

May 06, 2025

Meet the Web Purchase button (why and where you should test it, today)
Growth

Meet the Web Purchase button (why and where you should test it, today)

Link out to web purchases from your iOS app paywall.

Charlie Chapman

Charlie Chapman

May 02, 2025

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App-to-web payments: What you gain, risk, and might miss
The pros, cons, and “gotchas” of the new US ruling on external iOS payments 
Growth

The pros, cons, and “gotchas” of the new US ruling on external iOS payments 

It’s way more nuanced than people are making out.

Nathan Hudson

Nathan Hudson

May 02, 2025

5 overlooked paywall improvements that drive more conversions
Growth

5 overlooked paywall improvements that drive more conversions

Subtle changes, outsized impact: Proven ways to optimize your paywall for better conversions without needing a full redesign.

Vahe Baghdasaryan

Vahe Baghdasaryan

May 01, 2025

The Supreme Court’s stance on Apple vs. Epic case: What this means for App Store monetization
Apple must allow External Payment Links: What Epic vs. Apple’s ruling means for developers, PMs, and marketers
Growth

Apple must allow External Payment Links: What Epic vs. Apple’s ruling means for developers, PMs, and marketers

Apple Anti-Steering Ruling: What It Means for App Monetization Today

Rik Haandrikman

Rik Haandrikman

May 01, 2025

Want to see how RevenueCat can help?

RevenueCat enables us to have one single source of truth for subscriptions and revenue data.

Olivier Lemarié, PhotoroomOlivier Lemarié, Photoroom
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