
Web vs in-app subscriptions: Web subscriptions result in 6% drop in takehome revenue
🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment
🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment
A 30-day guarantee turned out to be a smarter offer.
Why ad algorithms punish slowness on creative testing and what you can do about it.
Key monetization takeaways from Google I/O 2025: Play Console redesign, subscription bundles, churn‑busting tools, and a peek at Billing Library 8
SOSA 2025 benchmarks reveal where most apps lose users (and how to fix it)
Chris Hulls shares hard-won lessons from growing a multi-billion-dollar app — without sacrificing user trust.
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen nowHow Applica redesigned onboarding to bridge the gap between user goals and app value
Save on platform fees, capture early revenue, and set your app up for launch success.
Price hikes don’t have to mean mass churn. Here’s how to get timing, messaging, and customer trust right.
Link out to web purchases from your iOS app paywall.
It’s way more nuanced than people are making out.
Subtle changes, outsized impact: Proven ways to optimize your paywall for better conversions without needing a full redesign.
Apple Anti-Steering Ruling: What It Means for App Monetization Today
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”