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The behavioral design behind a 12% ARPU increase at ASL Bloom
How Applica redesigned onboarding to bridge the gap between user goals and app value
Growth blog posts
How to pre-sell app subscriptions on the web before launch
Save on platform fees, capture early revenue, and set your app up for launch success.
How to communicate a price increase — and keep your best subscribers
Price hikes don’t have to mean mass churn. Here’s how to get timing, messaging, and customer trust right.
Meet the Web Purchase button (why and where you should test it, today)
Link out to web purchases from your iOS app paywall.
The pros, cons, and “gotchas” of the new US ruling on external iOS payments
It’s way more nuanced than people are making out.
5 overlooked paywall improvements that drive more conversions
Subtle changes, outsized impact: Proven ways to optimize your paywall for better conversions without needing a full redesign.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Apple must allow External Payment Links: What Epic vs. Apple’s ruling means for developers, PMs, and marketers
Apple Anti-Steering Ruling: What It Means for App Monetization Today
Scaling beyond your niche: 3 strategies for finding your next audience
The right way to expand without alienating your most loyal users.
Modeling attribution on iOS: what works, what doesn’t, and how to choose
How to navigate the messy world of SKAN, AEM, and probabilistic attribution — plus two practical frameworks to get a clearer picture of campaign performance.
Your sprints must pay for themselves: Dan Layfield’s product advice
What’s worth building? Dan Layfield shares a 3-bucket framework to help app teams prioritize features, fix churn, and ship faster.
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Is monetization hurting your app’s user experience?
Don’t trade short-term revenue for long-term trust. How ethical UX can still drive effective monetization.
Meta Ads in 2025: Expert tips from Marcus Burke
Marcus Burke discusses AI, UGC, and the lifespan of ad creatives.
The creative testing system that slashed our CAC (and scaled our spend)
We scaled Meta ad spend by 74.6% and dropped CAC 40%. Here’s how.
Want to see how RevenueCat can help?
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Olivier Lemarié, Photoroom