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The State of Subscription Apps in 10 minutes: lessons, trends, and benchmarks for 2026
Essential insights from the world’s largest subscription app dataset
Growth blog posts
AI features are eroding your subscription app’s margins — here’s how to fix it
On the hidden cost of AI features, and why you should treat AI usage like paid media spend
“Solve time, and they’ll pay you”
On the podcast: Antoine shares how he built RocketSim from an internal tool into a thriving business, the challenges of scaling as an indie developer, and the key marketing insights that drove growth—without relying on traditional ads or influencer campaigns.
The Android paywall conversion gap: why the problem isn’t your trial, it’s your funnel entrance
This article breaks down the Android paywall funnel, including where users drop off and how subscription options are actually selected.
Why free trials don’t make sense anymore (and what user acquisition tactic to try instead)
Why short trials, AI costs, and web funnels are forcing UA teams to rethink free trials
The 7-day trial, and other free trial myths: how to choose the right trial length for your subscription app
How to design trials that build habits, reduce churn, and drive revenue
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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How Coconote hit $1M ARR in 4 months with no paid ads
On the podcast: about hitting $1M ARR in four months with no paid ads, why trial extensions beat discounts for saving cancellations, and why you should be hiring content creators, not influencers.
Beyond SKAN: why standard app campaigns no longer define mobile UA
How enhanced app campaigns reshape attribution, reach, and control
From spite-driven development to community-powered success
On the podcast: Adrian Eves about his path from Apple’s accessibility team to indie app development, building Pediapal and Auralog from personal health challenges. We cover lessons from launching, redesigning with Liquid Glass, navigating App Store features, and how community—from iOS Dev Happy Hour to Swift Sonic—has fueled his growth.
Building a hardware-enabled subscription business
On the podcast, I talk with Michael and Mark about the boom in hardware-enabled subscriptions, why nothing worked until they stopped optimizing and started building a better product, and how they doubled their price to $79 even though the data said they could charge more.
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Building Helm: turning App Store pain into a product developers love
On the podcast, I sit down with Pol and Hidde to discuss the frustrations developers face with App Store Connect, how they turned their own pain points into Helm, and why automating app launches and translations has become a game-changer for indie developers.
R.I.P. toggle paywall: We hardly knew ye
Apple is now rejecting apps that use a free trial toggle on their paywalls. Here's the story of the toggle, why it's being killed, and what to build instead
Why hybrid monetization is the default model for subscription apps in 2026
Subscription-only monetization models are breaking down in the AI era
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom