Featured Post
What app buyers really want: insights from 10 leading acquirers
Dealmaker Evelin Herrera interviewed leading app buyers about the acquisition landscape in 2026 — here’s what every founder needs to know before selling
Growth blog posts
Building Helm: Turning App Store Pain Into a Product Developers Love
On the podcast, I sit down with Pol and Hidde to discuss the frustrations developers face with App Store Connect, how they turned their own pain points into Helm, and why automating app launches and translations has become a game-changer for indie developers.
R.I.P. toggle paywall: We hardly knew ye
Apple is now rejecting apps that use a free trial toggle on their paywalls. Here's the story of the toggle, why it's being killed, and what to build instead
Why hybrid monetization is the default model for subscription apps in 2026
Subscription-only monetization models are breaking down in the AI era
How ElevenLabs builds and grows consumer AI apps without losing speed or clarity
On the podcast: how earned media can drive paid performance, building features that make for good tweets, and why stripping out your onboarding quiz might beat optimizing it.
How Sebastian Röhl built HabitKit by sticking with what worked (and starting over when it didn’t)
On the podcast, I talk with Sebastian about the power of building in public, how persistence pays off when growth is slow, and why focusing on user needs and iterative improvement can lead to unexpected success in indie app development.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Why most activation metrics don’t predict who will stay (and what to use instead)
A framework for predicting retention and revenue in subscription apps
Ship early, learn faster: speed as a strategy for early-stage app growth
When to move fast, when to slow down, and how to learn without breaking trust
How Cem Kansu helped Duolingo scale monetization without breaking freemium
On the podcast, I talk with Cem about the premium trap many apps fall into, why free trials work even for freemium products, and how ‘try for $0.00’ actually outperforms ‘try for free’.
How subscription apps can use hybrid monetization to capture more revenue
How combining revenue models serves different users’ willingness to pay
Subscribe to our newsletter
NaadSadhana — The App That Teaches Classical Music Like a Guru
On the podcast, I talk with Sandeep about how a frustrated student’s struggle inspired him to create NaadSadhana, a revolutionary AI-driven app that helps singers perfect their pitch in real time. We dive into how his journey—from Microsoft and Google engineer to Apple Design Award-winning musician—shows what happens when art and technology truly harmonize.
5 web-to-app funnel examples that actually convert
Learn what works (and why)
Building apps for an existing audience: why distribution is the new moat
The hardest part of building an app used to be… building the app. That's changed
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom