Featured Post
Here’s the full lineup for App Growth Annual 2025
Three keynotes, four talks, 24 workshops, competitions, prizes, and more besides. Are you signed up?
Growth blog posts
How to build an app growth team that actually drives results
Your growth team shouldn't be a reskin of product or marketing — but what should it be?
Forget chasing viral ads — build a creative testing system that scales
How to engineer repeatable growth through systematic creative testing, for any budget
From review to roadmap: How mining reviews can inform your subscription app’s features
Proven techniques for turning scattered reviews into future improvements
What every app can learn from Subway Surfers’ 4.5B downloads
Balancing revenue and user trust in the world’s most popular endless runner
5 Proven models for testing genuine customer demand — before you write any code
Will they pay? Find out before you invest resources into building
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Sell the job, not the features: how JTBD paywalls boosted conversion by 169%
A five-step JTBD workflow for optimizing paywalls
Unlocking growth: How to supercharge your paywalls with offers
Explore types of promotional offer and learn how to configure them in RevenueCat's Paywall Editor
Google Play’s AI revamp: What apps need to know (and do next)
AI-driven discovery, new subscription hubs, and curated spaces will change how apps get found and how they keep users.
What to know before you make your first growth hire for a subscription app
Hiring your first app growth role? Most founders get it wrong — here’s what actually matters
Subscribe to our newsletter
How to Build a Win-Back Campaign with RevenueCat Web Billing
Use RevenueCat Web Billing and Zapier to bring churned users backRevenueCat Web Billing win-back campaign
LinkedIn’s approach to product testing and growth, with VP of Product Management Ora Levit
How a billion-user platform keeps growing by listening to its members
Start here: a paywalls study guide
Get the download on everything you need to know about paywalls, all in one place
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom