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How to tackle New Year’s subscription churn
Beat the New Year’s subscription hangover before it starts
Growth blog posts
The complete guide to SKAdNetwork for subscription apps
Understanding Apple's privacy-first attribution
“A big market is great only if you can take a substantial share of it” — Patrick Falzon, The App Shop
On the podcast: estimating the revenue potential of an app, crafting an exit strategy, and why LTV is such a terrible metric.
Effective testing strategies for low-traffic apps
Is A/B testing off the table? Let’s rethink experimentation.
The essential guide to paywalls for subscription apps
Why your paywall may be costing you subscribers (and how to fix it)
The beginner’s guide to Apple win-back offers
Bring back lapsed customers with Apple win-back offers and RevenueCat
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
How a Golf App Doubled Revenue with Bold Bets — Alex Prasad, V1 Sports
Why simplifying monetization transformed V1 Sports’ business
The 4 must-have lifecycle marketing campaigns to optimize revenue
How subscription apps turn engagement into sustainable revenue
The #RCGrowthChallenge: Win a $15k budget & 3 months of hands-on support from Steve P. Young
Announcing, the #RCGrowthChallenge 2024
Cancellation flow best practices: Letting users go the right way
With examples from Peloton, Audible, Strava and more
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“With TikTok, good quality content can go viral from scratch.” — Joseph Choi, Viral App Founders
How apps can leverage TikTok’s discovery power with viral content, micro-influencers, and shareable features.
“As seen on TV is a real thing, as seen on Instagram isn’t” — Ryan Beck, Pray.com
The risk of ad creative concentration, how to reach older high-value demographics, and why the ultimate KPI is revenue.
How Applica redesigned Five Minute Journal’s onboarding to boost ARPU by 20%
How an onboarding experiment, designed by Applica, using the Jobs-to-be-Done framework helped improve engagement and revenue
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom