Lucas Moscon

About author

Lucas Moscon

Independent app growth consultant

Lucas Moscon is an independent consultant who works with subscription apps, advises app growth agencies, and builds tech solutions to provide easy measurement access through Appstack.

Author’s posts

Detecting ad fatigue in 2025
- Growth
Key metrics and methods subscription apps need to know
How to use RevenueCat server-to-server events for SKAdNetwork attribution
- Growth
A practical guide to tracking trial conversions and improving SKAdNetwork attribution with RevenueCat.
The complete guide to SKAdNetwork for subscription apps
- Growth
Understanding Apple's privacy-first attribution
The essential guide to TikTok Ads for subscription apps
- Growth
Everything you would possibly need to know to unlock growth for your subscription app using TikTok Ads.