Paid Subscriptions Chart
This page describes Charts v3.
This chart is also available in our legacy Charts v2. See Charts v2 and v3 differences.
The Paid Subscriptions chart measures paid subscription starts and paid-to-paid product changes in a period, broken down by how the subscription was created or changed.
When a subscription has its first payment, it becomes an Active Subscription. Total Paid Subscriptions after excluding Product Changes can therefore be compared with New Actives plus Resubscription Actives in the Active Subscriptions Movement chart. Product Changes replace one paid subscription with another and are net neutral in Active Subscriptions Movement.
Available settings
- Filters: Yes
- Segments: Yes
How to use New Paid Subscriptions in your business
This chart should be used to track the total number of subscriptions that transition to paid in a given period, filtered or segmented by the dimensions that are most important to your business to understand what segments are most meaningfully contributing to your performance.
Therefore, you may use it to understand what portion of your new subscriptions are coming from each type (from a trial, introductory offer, direct paid, or resubscription), each store, each country, etc.
In addition, you can also use this chart along with the Install month segment to reconcile conversion charts such as Conversion to Paying and Trial Conversion, since it will show you how many of your new paid subscriptions of each type came from each install month, which is the same cohorting used for conversion charts.
Calculation
For each period we count:
- Trial Conversions: New paid subscriptions that started from trials.
- Intro Offers: New paid subscriptions that started with paid introductory offers.
- Direct Subscriptions: New paid subscriptions that were directly started without a trial or introductory offer.
- Product Changes: Paid subscriptions that started because a customer changed products in the period.
- Resubscriptions: New paid subscriptions of a customer who previously had a paid subscription and then churned.
Subscriptions that are started with paid introductory offers are immediately considered paid, active subscriptions. This is different than how trials are handled, since trials do not represent the first payment that a customer makes on their subscription.
FAQs
| Question | Answer |
|---|---|
| Why might Total Paid Subscriptions in a given period differ from New Paying Customers in the same period from the Conversion to Paying chart? | These two charts are used to measure two different things: Paid Subscriptions measures the count of new paid subscriptions that transitioned to paid in a period, and Conversion to Paying measures the conversion rate of customers first seen in a given period who eventually converted to paying. Since the Conversion to Paying chart is cohorted by a customer's first seen date, each period will count the conversions to paying of customers who were first seen in that period. That means it will exclude conversions to paying that occurred in that period from customers who were first seen outside of that period, and will include conversions to paying created outside of that period by customers who were first seen in that period. In addition, the Paid Subscriptions Chart counts subscriptions, whereas the New Paying Customers chart counts customers. Any customers who have multiple subscriptions will cause differences between the two charts. The Conversion to Paying chart also includes any one-time purchases. For subscription-only apps, you can get closest to a comparable view between these two charts by comparing the Unbounded count of Paying Customers from a given month in the Conversion to Paying chart with the total number of New Paid Subscriptions from a given install month when segmenting the New Paid Subscriptions chart by install month. |
| Why might Trial Conversions in a given period differ from Converted trials in the same period from the Trial Conversion Funnel chart? | Like the Conversion to Paying chart, the Trial Conversion Funnel chart is cohorted by a customer's first seen date, and therefore will differ from the New Paid Subscriptions chart for the same reasons. In addition, the Paid Subscriptions Chart counts subscriptions, whereas the Trial Conversion Funnel chart counts customers. Any customers who have multiple trials will cause differences between the two charts. You can get closest to a comparable view between these two charts by comparing the Converted trials from a given month in the Trial Conversion chart with the total number of Trial Conversions from a given install month when segmenting the New Paid Subscriptions chart by install month. |