Paid Subscriptions Chart
This page describes Charts v3.
This chart is also available in our legacy Charts v2. See Charts v2 and v3 differences.
The Paid Subscriptions chart measures paid subscription starts and paid-to-paid product changes in a period, broken down by how the subscription was created or changed.
When a subscription has its first payment, it becomes an Active Subscription. Total Paid Subscriptions after excluding Product Changes can therefore be compared with New Actives plus Resubscription Actives in the Active Subscriptions Movement chart. Product Changes replace one paid subscription with another and are net neutral in Active Subscriptions Movement.
Available settings
- Filters: Yes
- Segments: Yes
How to use New Paid Subscriptions in your business
This chart should be used to track the total number of subscriptions that transition to paid in a given period, filtered or segmented by the dimensions that are most important to your business to understand what segments are most meaningfully contributing to your performance.
Therefore, you may use it to understand what portion of your new subscriptions are coming from each type (from a trial, introductory offer, direct paid, or resubscription), each store, each country, etc.
In addition, you can also use this chart along with the Install month segment to reconcile conversion charts such as Conversion to Paying and Trial Conversion, since it will show you how many of your new paid subscriptions of each type came from each install month, which is the same cohorting used for conversion charts.
Calculation
For each period we count:
- Trial Conversions: New paid subscriptions that started from trials.
- Intro Offers: New paid subscriptions that started with paid introductory offers.
- Direct Subscriptions: New paid subscriptions that were directly started without a trial or introductory offer.
- Product Changes: Paid subscriptions that started because a customer changed products in the period.
- Resubscriptions: New paid subscriptions of a customer who previously had a paid subscription and then churned.
Subscriptions that are started with paid introductory offers are immediately considered paid, active subscriptions. This is different than how trials are handled, since trials do not represent the first payment that a customer makes on their subscription.
FAQs
| Question | Answer |
|---|---|
| Why might Total Paid Subscriptions in a given period differ from New Paying Customers in the same period from the Conversion to Paying chart? | These charts measure different things: Paid Subscriptions counts subscriptions that transitioned to paid in a period, while Conversion to Paying measures customers grouped by customer cohort date—the earliest date they were first seen or made their first purchase. Conversion to Paying may therefore include a payment made outside the displayed cohort period and exclude a payment made in the period by a customer from an earlier cohort. Paid Subscriptions also counts subscriptions, whereas Conversion to Paying counts customers and includes one-time purchases. For subscription-only apps, you can get closest to a comparable view by comparing the Unbounded count of Paying Customers from a given month with New Paid Subscriptions from the same install month. |
| Why might Trial Conversions in a given period differ from Converted trials in the same period from the Trial Conversion Funnel chart? | The Trial Conversion Funnel groups customers by customer cohort date and only includes trials that started no later than the customer's first conversion. Paid Subscriptions uses the date the trial converted and counts subscriptions, whereas the funnel counts customers. Customers with multiple trials can therefore cause additional differences. You can get closest to a comparable view by comparing Converted Trials from a given month in the funnel with Trial Conversions from the same install month in Paid Subscriptions. |