New Trials Chart
This page describes Charts v3.
This chart is also available in our legacy Charts v2. See Charts v2 and v3 differences.
The New Trials chart measures trial starts and trial-to-trial product changes in a period. Unlike the Trial Conversion Funnel chart, which is grouped by customer cohort date—the earliest date a customer was first seen or made their first purchase—this chart uses the date of the trial start or product change and counts these events regardless of the customer's cohort date.
Available settings
- Filters: Yes
- Segments: Yes
How to use New Trials in your business
This chart should be used to track the total number of trials being started over time, filtered or segmented by the dimensions that are most important to your business to understand what segments are most meaningfully contributing to your performance.
This chart should not be used on its own to measure acquisition funnel performance, though, since it may also include trials started by customers who were not first seen (or first "acquired") on the day that their trial was started.
Calculation
For each period we count:
- New Trials: Newly started trials and trials that changed to another product while remaining in a trial. A trial-to-trial product change is counted once for the new product.
FAQs
| Question | Answer |
|---|---|
| Why might New Trials in a given period differ from Trial Starts in the same period from the Trial Conversion Funnel chart? | These two charts measure different things: New Trials counts trial starts and trial-to-trial product changes in a period, while Trial Conversion Funnel measures qualifying trial outcomes for customers whose cohort date falls in a period. The funnel may therefore include a qualifying trial started outside the displayed cohort period and exclude a trial started in the period by a customer from an earlier cohort. It also excludes trials that start after the customer's first conversion. |