New Trials Chart
This page describes Charts v3.
This chart is also available in our legacy Charts v2. See Charts v2 and v3 differences.
The New Trials chart measures free trials that started in a period. A trial-to-trial product change is not a new trial, so it is not counted here. Product changes are included in Active Trials Movement because they move an active trial from one product to another.
Unlike the Trial Conversion Funnel chart, which is grouped by customer cohort date—the earliest date a customer was first seen or made their first purchase—this chart uses the date of the trial start and counts the trial regardless of the customer's cohort date.
Available settings
- Filters: Yes
- Segments: Yes
How to use New Trials in your business
This chart should be used to track the total number of trials being started over time, filtered or segmented by the dimensions that are most important to your business to understand what segments are most meaningfully contributing to your performance.
This chart should not be used on its own to measure acquisition funnel performance, though, since it may also include trials started by customers who were not first seen (or first "acquired") on the day that their trial was started.
Calculation
For each period we count:
- New Trials: Free trials that started in the period. Each subscription trial is counted, so a customer who starts trials on two subscriptions contributes two New Trials.
FAQs
| Question | Answer |
|---|---|
| Why might New Trials in a given period differ from Trial Starts in the same period from the Trial Conversion Funnel chart? | These two charts measure different things: New Trials counts subscription trials that started in a period, while Trial Conversion Funnel counts customers with qualifying trials and groups them by customer cohort date. A customer who starts trials on two subscriptions contributes two New Trials but only one Trial Start in the funnel. The funnel may also include a qualifying trial started outside the displayed cohort period, exclude a trial started in the period by a customer from an earlier cohort, and exclude trials started after the customer's first conversion. |