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Meta Ads In-App Purchase Attribution

Get the full in-app performance picture from Meta Ads including trials, subscriptions, cancelations and more.

With this integration you can:

  • Track campaign revenue

    Follow the long-tail revenue from your Meta Ads campaigns

  • Send subscription events

    Send trial starts, trial conversions, and renewals directly from RevenueCat to Meta Ads Manager.

  • Better understand behavior

    Monitor trials, churn, and MRR from campaigns.

Event names

RevenueCat allows you to choose from different 'Standard' Meta event names. Using 'Standard' events is recommended by Meta for optimizing advertising campaigns and audiences.

  • Trial Started

    Recommended Meta Event: StartTrial

  • Trial Converted

    Recommended Meta Event: Subscribe

  • Initial Purchase

    Recommended Meta Event: Subscribe

  • Renewal

    Recommended Meta Event: Subscribe

  • Non-Renewing Purchase

    Recommended Meta Event: Purchase

Ready to grow?

Our entire suite of features comes standard and it's free to get started.